Unilever Ghana Distribution Network
Comprehensive nationwide distribution network serving 12,000+ retail outlets across all 16 regions of Ghana with 95% delivery success rate.
Network Performance
Distribution Centers
Greater Accra Region
Location: Tema Industrial Area
Coverage: Greater Accra, Eastern Region
Capacity: 50,000 units
Key Features:
- Temperature-controlled storage
- Automated inventory system
- 24/7 security
Ashanti Region
Location: Kumasi Trade Center
Coverage: Ashanti, Bono, Bono East
Capacity: 35,000 units
Key Features:
- Multi-product storage
- Quick dispatch system
- Quality control lab
Northern Region
Location: Tamale Distribution Hub
Coverage: Northern, North East, Savannah
Capacity: 25,000 units
Key Features:
- Climate-controlled environment
- Bulk storage capacity
- Regional coordination center
Western Region
Location: Takoradi Port Area
Coverage: Western, Western North
Capacity: 30,000 units
Key Features:
- Port connectivity
- Import/export handling
- Cross-docking facilities
Product Categories Managed
Personal Care
Key Products:
Special Requirements:
Temperature-sensitive storage
Home Care
Key Products:
Special Requirements:
Chemical storage protocols
Foods & Refreshments
Key Products:
Special Requirements:
Cold chain management
Challenges & Solutions
Geographic Coverage
Challenge:
Reaching remote areas across all 16 regions with varying infrastructure quality
Solution:
Established strategic distribution hubs and partnered with local transport providers
Inventory Management
Challenge:
Maintaining optimal stock levels across multiple product lines and locations
Solution:
Implemented advanced inventory management system with real-time tracking
Seasonal Demand Fluctuations
Challenge:
Managing varying demand patterns during different seasons and festivals
Solution:
Developed predictive analytics and flexible capacity planning
Last-Mile Delivery
Challenge:
Ensuring reliable delivery to small retailers in rural and urban areas
Solution:
Created hybrid delivery model combining direct delivery and local partnerships
Project Timeline
Network Design
Q1 2021
Market analysis, route optimization, and distribution center selection
Infrastructure Setup
Q2 2021
Warehouse setup, technology implementation, and team recruitment
Pilot Launch
Q3 2021
Pilot operations in Greater Accra and Ashanti regions
National Rollout
Q4 2021 - Q2 2022
Gradual expansion to all 16 regions with full service coverage
Optimization Phase
Q3 2022 - Q4 2023
Performance optimization, technology upgrades, and service enhancement
"KLYMS transformed our distribution network in Ghana, enabling us to reach every corner of the country efficiently. Their strategic approach, technology integration, and operational excellence have been instrumental in our market expansion and customer satisfaction."
Technology Integration
Real-Time Tracking
GPS-enabled fleet monitoring and inventory tracking system
Analytics Dashboard
Advanced analytics for demand forecasting and optimization
Mobile Integration
Mobile app for drivers and real-time customer updates